Choosing a domain name is similar to choosing a company name — it requires a lot of thought and consideration. Your domain name is your identity on the web; you want to make sure you choose a domain name that not only fits your business but is also easy to find and promote.
Follow the steps below to help you pick the perfect domain name.
1. Make it easy to type
Finding a domain name that’s easy to type is critical to online success. If you use slang (u instead of you) or words with multiple spellings (express vs. xpress), it might be harder for customers to find your site.
2. Keep it short
If your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple is the way to go.
3. Use keywords
Try using keywords that describe your business and the services you offer. For example, if you’re a glass replacement business, you may want to register yourwebsite.co.za or yourwebsite.com.
It helps improve your rank on search engines (which increases traffic) and just makes more sense to your customers.
4. Target your area
If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember. Example: yourwebsite.co.za
5. Avoid numbers and hyphens
Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (5) or it’s spelt out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe.