“Search Engine Optimization” (SEO) refers to techniques that help you achieve better rankings for your website in organic search results.
Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services.
Why is it so important that your website is listed on search engines?
Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second. In other words: Every second that your website is not indexed on
Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content and bought your product or services.
By optimizing your website for search engines, not only can you improve its ranking, and thus be found by potential customers, but you can also create a better user experience. That is the key to SEO: you are optimizing for your visitors, not just for search engines.
Good SEO is long-term and follows guidelines.